THE NORTHERN BLOG

As startups, it is always difficult to develop business documents, this is credited to the lack of experience in the field. Today we will show you how to write a job description document. The job description document is  ideally defines the scope, responsibilities and accountabilities of employees in any organization. It states why the role exists and what contribution the holder is expected to make to the organization. This is a dynamic document which should be reviewed regularly as the company and job roles change and new performance targets are agreed.

At its most basic these are the fields that should be included;-

The responsibilities section will list everything the jobholder is expected to carry out. The best style is to begin with an action verb, and use the present tense. For example “Handles all incoming emails to the customer service account”. It is important to distinguish between tasks the jobholder will carry out, and those they have responsibility for. E.g.“Select a range of merchandise for sale in xyz to achieve budgeted sales and other KPI’s” or “Ensure contracts with suppliers are placed in a timely fashion” Standards of performance should also be included where possible, such as “in a timely fashion “and “to achieve budgeted sales and other KPI’s”  like above.  If you need any help developing a business description for your company, you can contact us.

Mentoring is a mutually beneficial relationship forged between a more experienced business person and someone who is less experienced to help them to achieve their goals and boost their morale. According to research over 70% of business owners who use mentors will survive in business twice as long as those who don’t. When undertaken effectively, it offers benefits to both parties, but it is first and foremost a supportive and encouraging relationship that focuses on the needs of the mentoree.

With mentoring, the budding entrepreneur is guided and supported so they can reach their highest potential.
For example, during his early days immersed in growing Facebook, Mark Zuckerberg consulted with mentor Sean Parker and was noted as saying: “Few people are as smart as he is.”

The top benefits of having a mentor for your business include:

• Exposure to new ways of thinking
• A new perspective on challenges you’re facing
• Someone to ‘lend an ear’ when you need to vent or talk through your thought processes
• Advice on how to develop your strengths and overcome your weaknesses
• Strategies for growing your business
• An opportunity to gain knowledge and develop new skills
• The possibility of increased recognition and visibility within your industry through networking
• Increased confidence

Mentoring is also beneficial in a wider sense because it can act as a strategic way to develop and nurture active partnerships within your business community. Not only will individuals benefit from mentoring, but so could the entire company, through improved staff morale and engagement, enhanced management leadership skills, and strengthened company culture.

Even the most well-known entrepreneurs, including Steve Jobs and Bill Gates, had mentors. Mentoring is usually a one-to-one relationship and is frequently undertaken on a voluntary basis. There are also benefits offered to the mentor in this process. Mentors who are willing to invest their own time and energy into the development of another entrepreneur will enjoy a personal sense of achievement and service, as well as recognition as an authority in their field, exposure to fresh ideas, personal development in terms of their own leadership style, and an opportunity to reflect on and realign their goals.

Guess you now understand why you need one. If you are looking for a mentor within the northern Nigeria ecosystem contact here.

Step 4: Get social media inspiration from industry leaders, competitors, clients

If you are sure what kind of content and information will get you the most engagement? For inspiration, look to what others in your industry are sharing and use social media listening to see how you can distinguish yourself from competitors and appeal to prospects they might be missing.

Consumers can also offer social media inspiration, not only through the content that they share but in the way that they phrase their messages. See how your target audience writes Tweets, and strive to mimic that style. Also learn their habits—when they share and why—and use that as a basis for your social media marketing plan.

Step 5: Create a content plan and editorial calendar

• What types of content you intend to post and promote on social media
• How often you will post content
• Target audience for each type of content
• Who will create the content
• How you will promote the content

• 50 percent of content will drive back to your blog
• 25 percent of content will be curated from other sources
• 20 percent of content will support enterprise goals (selling, lead generation, etc.)
• five percent of content will be about HR and culture

• One-third of your social content promotes your business, converts readers, and generates profit
• One-third of your social content should share ideas and stories from thought leaders in your industry or like-minded businesses
• One-third of your social content should be personal interactions with your audience.